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WHAT WE DO
We tailor the best available independent people and thinking for our clients to originate, identify and activate opportunities in investments, IP and partnerships.
Winning together through diversity and unity.
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OUR APPROACH
We turn rigid, self-interested, value-extracting intersections into fluid, fan-focused, value-creating interplays by maximising the unique attributes of our clients.
Helping you earn deep relationships in an era of disposable, commoditized media.
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COMMERCIAL STRATEGY
Partnerships, Media, Investment, Packaging, Negotiation
Sport can have a transformative impact on businesses when you focus on the unique way your brand and service can generate value for the sporting community.
When you do it right it will earn lifelong, mutually beneficial relationships. You’ll then be more than happy to reinvest that value back into sport to create a virtuous cycle for your business and the sporting community.
We’ll bring together the analysts who can help you make sense of the converging world and the creators who can help you find the cutting-edge ideas to make sports investment part of the lifeblood of your business.
And we’ll get the right expertise around you to ensure that everyone is winning in each negotiation.
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IP CREATION
Formats, Content, Events, Digital Experiences
Technocrats in suits keep saying that the time is ripe for the ‘monetisation’ of fans.
How about looking at it from another angle? There has never been a better time to serve fans in more ways than you can right now. And if you do it well enough there will always be a return on investment.
Sport has hundreds of years of history to mine for stories, and technology is generating new ways for fans to explore them on a daily basis.
The ongoing acts of playing and watching sport are changing by the second, and the sporting community is always restless for new forms of experience and expression. In fact, they’ll have many of the best ideas themselves if you listen closely enough.
Consul Sports Club unites ideas people, with craftspeople and technical people. Giving the sports community more of what they are asking for. And finding ways to delight them with things they haven’t thought of yet.
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BRAND ACTIVATION
360 Partnership Activations, Integrated Communications, PR & Social Media
Few things can bring your brand purpose to life or demonstrate your products and services like sport.
Meaningful impact comes through fluid two-way communication with your audiences, on their terms. An overarching story that is consistent with your personality, activity that suits the nuances of every channel, and opportunities for your audiences to become participants.
By thoughtfully engaging with every stakeholder in the sporting community you’ll earn the respect that enables you to empower and entertain them.
At Consul Sports Club we bring together creative teams that help clients shape campaigns and stories to empower, energise and entertain sporting communities.
We find the craftspeople and specialists to execute ideas. Along with the analysts to help us see how we can refine and improve in real-time.
Above all, we help your brand to find and bring its unique benefits to the sporting community. Earning lifelong relationships that generate value for your business.
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OUR EXPERIENCE
Consul Sports Club members are intersection specialists with decades of sports marketing and communications experience agency-side and in-house across all sides of the market.
