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OUR MARKET THESIS
The Attention Economy — driven by technological change, new media and geo-political shifts -- has been one of the dominant forces of the 21st century.
We believe there is nothing more valuable in this attention economy era than deep relationships.
Nothing creates deep relationships like sport so it has become the most valuable media property available.
But if sport succumbs to extractive models and neglects its deepest relationships then it will be left with nothing.
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OUR PHILOSOPHY
We believe in sport for life.
Because sport transcends, connects, and empowers. It is a way of life. It brings brands to life. And it fosters lifelong relationships.
But, naturally, sport is a reflection of life – facing the same challenges and changes - with sporting communities scrutinising outsiders and fearing that change brings exploitation.
It doesn’t have to be this way if you put sporting communities at the heart of your thinking. Embracing sport’s natural state of collaboration.
Blending the forces of change with the values of sport to grow the games we love. Earning attention, earning trust, earning relationships.